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A wedding party in seven cities is now the normal Lanoir group order. Your father in São Paulo, your best man in Berlin, the rest of you scattered between Brooklyn and Tokyo. We coordinate them as one — same cloth, same hands, same week. Below is how it works, what it costs, and the mechanics we've solved so you don't have to.
Group pricing kicks in
On every suit, every time
Distributed measurement covered
Why Lanoir for Group Orders
When seven suits need to look identical in photographs, they need to be cut from the same bolt of cloth. We reserve a single bolt for your party and cut all suits from it within one week. No batch variation, no dye-lot surprises.
Each member of your party measures wherever they live. Self-measure with our guided protocol, or visit one of 38 partner tailors in major cities — free to them. Measurements come back to a single shared project.
Pay for all the suits yourself, or invite each member to pay for their own. Each receives a personal Stripe link. Your father can pay in BRL, your best man in EUR, you in USD — no FX markup.
All suits finish the same week, ship the same day, arrive at each member's door 2–3 days later. Your best man in Berlin won't be waiting on the groom in Brooklyn. The schedule is built around your wedding date.
Group Pricing
Bespoke is labor-intensive — we cannot discount the cloth or the hours. But coordinated orders reduce setup time at the atelier, and we share those savings with you.
| Party Size | Discount per Suit | Bonus |
|---|---|---|
| 1 suit | No discount | Standard service |
| 2–3 suits | 5% off each | Coordinated fabric reservation |
| 4–6 suits | 10% off each | + Free swatch pack |
| 7–12 suits | 15% off each | + Dedicated stylist |
| 13+ suits | 18% off each | + Atelier visit covered |
How Group Orders Work
Tell us how many, when, and where. We respond within a working day with a project brief: estimated total cost, fabric shortlist, and your timeline.
Day 0
A dedicated Lanoir stylist takes ownership of your project. They become your single point of contact for every decision, every member, every change. You get a direct phone number.
Days 1–3
Your stylist sends physical swatches to every member's address. You finalize cloth, color, lapel style, lining — all by video call with the bolts in hand. Variations within the party (e.g., groom in three-piece, groomsmen in two-piece) confirmed here.
Days 3–7
Each member receives a personal measurement link. Choose self-measure (with us reviewing photos), or book a free 30-minute visit to a partner tailor. We chase down late submissions so you don't have to.
Days 7–14
All suits are cut in the same week from the same bolt. Production runs in parallel — six tailors working simultaneously. Photos sent at basting stage (week 3) to every member for sign-off.
Weeks 2–6
Every suit ships from Paris on the same day. Tracked door-to-door to each member's city. Free first alteration locally for every member.
Week 7
Beyond Same-Bolt
Most "matching groomsmen suits" from off-the-rack makers are matching only in the way that two pairs of shoes from the same warehouse are matching. The cloth comes from different bolts, finished on different days, with subtle shifts in tone, sheen, and weight. Under church window light, those differences photograph.
Lanoir coordination means:
Variations we encourage: silhouette (three-piece for groom, two-piece for groomsmen), tie style, pocket square. Variations we will warn you about: "similar" fabric in different colors. It never photographs the way you imagine.
A Recent Group Order
Cutting table · March 11
St. Ives · August 9
James + 6 groomsmen · St. Ives, Cornwall · August 2025
James called us in February. The wedding was in August. His best man was a stockbroker in Singapore, his brother a farmer in rural Argentina, his father a retired surgeon in Cape Town. Two of his groomsmen were college friends in San Francisco and Brooklyn. He himself was a barrister in London.
The brief: "Holland & Sherry sherry tweed for me, the same cloth in a lighter weight for the seven of them. Three-piece for me, two-piece for the rest. All delivered the week before the wedding. My father needs his shipped to a hotel in Cornwall — he doesn't trust his postman."
We reserved an 18-meter bolt of sherry tweed in heritage brown. Eight suits cut between March 11 and March 14. Distributed measurement collected over three weeks via our partner tailors in five cities and self-measure for two members. Production ran in parallel across our four tailors. All eight suits finished in week six, shipped from Paris on August 4, arrived at each member's address August 6–8.
Total project cost: €18,400. Group discount applied: 15%. James's father paid for his own. Two groomsmen split-billed. James covered the rest.
Start a Group Project
A group stylist will respond within a working day with a project brief — estimated total cost, fabric shortlist, proposed timeline, and a personal phone number for the stylist who will own your project. No commitment to proceed. We use this to plan the bolt reservation.
Group Order Questions
Minimum 12 weeks before the wedding. 16–20 weeks is comfortable. Past 8 weeks we may have to decline if the bolt reservation can't be confirmed.
Your stylist chases. We give late submitters a hard deadline that's 7 days inside our real cutoff. In two years of group orders, no party has missed delivery because of a measurement delay.
Yes. Each member receives a personal Stripe link with their suit's cost (their share of the group total). They can pay in their local currency. We track who has paid and don't begin cutting their suit until they have.
Tell us as early as you can. Up to week 4, we can hold their production. Past week 4, we finish with extra inlay so we can let it out on arrival at no charge.
Yes — and we encourage it. The groom in three-piece, groomsmen in two-piece is the most photographed pairing in our archive. We will warn you against radical differences within the party (e.g., notch vs. peak lapel mixed) — they read as 'we couldn't agree' in photographs.
A single phone number that reaches the human responsible for your project. They schedule the fabric review, chase measurements, manage the production timeline, send you photos at basting, and personally inspect every suit before shipping. They also send a hand-written note in each member's package.
Yes. We make for boutique hotels (concierge teams), restaurants (front-of-house), private banks (advisory teams), and one Formula 1 hospitality crew. The process is identical.
No — that's the whole point. We use distributed measurement so your party never has to gather. The Cornwall wedding above had eight men in seven cities. Worked exactly the same as if they'd been in one room.
Your stylist responds within 4 working hours.